Copywriting for Marketing
Every business needs written content: blog posts, email copy, landing pages, sales materials, or web page content. Your business needs copy to communicate, educate, inform, and sell to your audience. Good copy gets people to click on your ads, open your emails, and drive your CTR through the roof for your blog posts.
There are a few questions you should ask about copywriting within your company:
- Who is writing your copy? Is it you or someone else in your company who has a way with words?
- Is the writer able to dedicate the time and energy needed to fulfill all your copywriting needs?
- Is the writer who is writing copy that inspires your readers to take action?
- Is the writer able to analyze and test their composition to make sure it’s achieving its goals?
Typically, businesses utilize outsourcing or have an in-house copywriter to manage their copywriting needs. If you find your staff struggling to meet your copywriting needs because everyone is too busy writing that press release or blog post, it may be time to seek help by outsourcing. Outsourcing your copywriting means more time for running your business.
You will need writers who are specially trained to create search engine-friendly content if you plan to leverage SEO to improve your company’s visibility. High-quality content is one of the most crucial driving factors when search engines define a webpage’s ranking. Outsourcing to an agency allows you to skip the learning curve and ensure your copy utilizes the best SEO practices.
Our professional copywriters are skilled at maintaining brand voice while writing content across all platforms, which is important because keeping a consistent voice and values in your copy help distinguish your brand.