Content Development Guidance
Developing a Strategy for Success with Your Audience and the Search Engines
Corporate blogs are generally helpful for several essential things:
- Product or service promotion.
- Thought leadership, or content from experts in a particular field.
- Communications and engagement between a brand and its audience.
- Social sharing and word-of-mouth marketing from visitors.
Yet, a corporate blog shouldn’t be all about being pushy in terms of advertising and marketing. Instead, it should be a more relaxed atmosphere than a brand website: creating a dialogue, providing helpful industry information and tips, and building relationships with consumers. Most of all, it should connect with your readers. To ensure you have a solid engagement strategy, we’ll work you you to plan out blog topics, the right tone to use, and identifying people on your team to get involved in writing. We’ll also help you plan your strategies for the user interface aspects, such as images, colors, fonts, and tools to create consistent designs and graphics, so everything is on-brand.
Having great content is just a single part of having a small business or corporate blog. Along with well-researched and well-written posts, a successful blog also needs a clear organization. Categorizing and tagging posts is essential to making this content accessible to users and search engines.
When a website’s content is consistently kept new and updated through active blogging, web crawlers scan and recognize that it’s full of fresh, quality content, helping with search engine optimization. Blog posts should naturally be full of relevant content and keywords to allow web crawlers to identify a website’s purpose. A business blog not only helps out the customers you are targeting but, when done well, its SEO ranking as well.