Create a Connection With Your Audience by Keeping Things Simple
There are a million ways to tell a story and infinite ways to craft an individual’s narrative. However, when it comes to crafting narratives that resonate with the average person, there are some essential elements that must be included. One of the simplest and most relatable narratives is the familiar one. By crafting a familiar narrative, you can appeal to your target audience without overly complicating their story or relying on too many unfamiliar concepts.
As you develop your origin story or other brand stories, be sure that the resources and materials you choose to guide your objectives make sense to your target audience or goals as a business. This means audience engagement should be your primary focus anytime you develop a story.
To connect with your audience better, be sure your narrative is:
Familiar and Relatable
The two most essential traits required to connect and persuade your audience is familiarity and relatability. Being relatable means, you know what your audience goes through daily. You should understand their struggles, strengths, and the relationships they have and don’t have in order to create a story they know and immediately feel a connection with. When your audience feels like you can relate to them, they are more likely to trust your authority within the industry.
Descriptive and Memorable
The goal of any corporate story is to leave a positive impression on your audience. You not only need them to take action but also to remember your brand and easily recognize it.
Think about one of your favorite brands. What is the first thing that comes to mind? Most likely, their logo, a specific image, color, or word comes to mind, something simple and straight to the point that summarizes what they do. This same concept should be used in your narrative. Keeping the same patterns, colors, tone, and objectives can help you better achieve this.
Simple and Organized
There must be a start, middle, and end with an obvious problem and solution. Don’t make it so abstract that you just lose your audience instead. Creative and innovative stories can be powerful, even based on a simple concept or story.
Emotional and Engaging
Be the example you want your audience to be. If you want them to engage, start the conversation, ask simple questions, or get them actively involved. The more emotional a story is, the easier this is. Remember that roughly 90% of people’s decisions are based on emotions.
Focus on Your Customer
The point of your story is to focus on your customer and express the value they gain by using your product or service. Your customer should always be the hero or star of the show. Use concepts and supporting characters you know they will understand and help.
With the right story, you can create long-term relationships and a more engaging audience. Keep these three concepts in mind as you develop your story to ensure you stay on track and produce consistent stories with successful results.