Triggering Your Audience’s Sense of Urgency
If you want to achieve higher sales figures and increase conversations, triggering your audience’s sense of urgency is essential. When they think they have to take immediate action, for example, they will have less time to think themselves out of the purchase.
If you add a sense of urgency to your marketing, your audience will want to take immediate action. Below, you’ll discover some of the best ways you can trigger your audience’s sense of urgency to boost results.
Ensure What You’re Offering Is Something They Actually Want
Before we go into how to trigger a sense of urgency, it’s crucial to ensure you’re offering something your audience wants. Suppose the product or service you’re advertising isn’t something they particularly want. In that case, they aren’t going to be bothered if it’s only available for a short time.
So, in order for this technique to be effective, you need to make sure you’re offering something they really want or need.
Provide Limited Time Offers
One of the best ways to trigger urgency in your audience is to provide limited-time offers. For example, you could set a discounted price for a specified time period.
These types of deals tend to work exceptionally well on well-known and trusted products and services. The Casper mattress is a great example. Well known in the bedding industry, the company’s beds are very popular with customers. However, some may not want to pay the product’s full price. On Black Friday, the company offered the mattresses at a discounted price for a limited time. This attracted a lot more customers who were keen to take advantage of the deal.
If your audience thinks they only have a short amount of time to take advantage of a discount, they’ll rush to make a purchase.
Highlight How Popular and Scarce the Product Is
You don’t necessarily have to offer a time limit to build up a sense of urgency. You can also generate the same type of results by highlighting how popular and scarce your product or service is.
For example, stating that stocks are running low is just one way to highlight scarcity in your product. If the audience feels your product or service might be challenging to get hold of, they’ll feel a sense of urgency to get it while it’s still available.
Make Sure You’re Using the Right Words
The wording you use on your persuasive marketing copy is key to developing a sense of urgency. The best words to use include:
- One time only
- Today only
- Last chance
- Before it’s gone
If you use these types of words, it’s automatically going to trigger urgency in your audience’s mind.
These are some of the easiest and best ways to generate urgency in your audience. However, it’s important to avoid using fake urgency where you can, as this could actually damage your reputation. So, be wary of offering too many limited-time offers. Your audience will know they won’t have to wait long to take up another deal if you do.