How to Develop Your Value Proposition
Developing a clear and compelling proposition is critical in the first phase of a practical market opportunity assessment. In many ways, it is an essential part of the process. After all, it is challenging to sell a product and service if you can’t articulate its value.
To develop a compelling proposition, we must:
- Identify customer benefits
- Link these benefits to mechanisms for delivering value
- Map the basis for differentiation or market play
We will keep in mind that the customer and the end-user of your product and service might not be the same. By differentiating between what your customer and the end-user perceive as the value can help you communicate your proposition more effectively.
Value Proposition Format