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Developing Your Value Proposition

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How to Develop Your Value Proposition

Developing a clear and compelling proposition is critical in the first phase of a practical market opportunity assessment. In many ways, it is an essential part of the process. After all, it is challenging to sell a product and service if you can’t articulate its value.

To develop a compelling proposition, we must:

  1. Identify customer benefits
  2. Link these benefits to mechanisms for delivering value
  3. Map the basis for differentiation or market play

We will keep in mind that the customer and the end-user of your product and service might not be the same. By differentiating between what your customer and the end-user perceive as the value can help you communicate your proposition more effectively.

Value Proposition Format

[Product/Solution] with [Key Feature(s)] ensures [End Customer] always enjoys [Key Benefit].

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