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Essential Elements for Branding Your Startup

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Essential elements for branding your startup

Essential Elements for Branding Your Startup


Know the market trends, competitors, and your target audience.
Some helpful tools include:


Decide on your unique value proposition—research what will make you stand out.
Here’s a simple template to help you develop your value proposition:

“We help X do Y doing Z.”


Choose a name that delivers your brand message and story and resonates with your target market.
Some helpful tools include:


Create a logo that reflects your brand and set design guidelines for all materials to ensure consistency.
Your guidelines should include:

  • Typeface details
  • Color specifications
  • Logo styles
  • Logo best practices
  • Design elements
  • Imagery use and style


Establish your online voice and visual style and deliver consistent communication on all channels.
Some helpful tools include:

Get more branding tips in our article 5 Branding Tips for Startups.

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