Three Ways to Get Your First Video Testimonials
Video testimonials are one of the most powerful forms of marketing a product or service. They have the power to move prospects to action, increase conversion rates, and improve customer retention rates. A video testimonial is a powerful way to convert prospects into customers because it shows them that other people like them have had success with your product or service.
Video testimonials instill more trust and credibility than text or even audio testimonials. When people see a person they can relate to, they can see the expression on their faces, and the belief in the product is more genuine. People instinctively know that it’s much harder to fake a video testimonial, making it all the more powerful.
So, how do you get video testimonials when you’re a startup?
One of the easiest ways to get a video testimonial is to use Fiver. Fiver is a service where people can post jobs or services that cost five dollars.
There are many, many people on the internet that would be happy to take a look at your product or service and give you a video testimonial – for the low cost of $5.
Make sure when you order the testimonial that what they say is legitimate. If they didn’t actually gain customers from using your product, tell them not to say so. Instead, they can comment on the ease of use, incredible depth of the research, great UI, your clear knowledge base, etc.
Getting Testimonials from Friends
Another simple method is to get your friends to review your product or service and do a video testimonial for you.
Take your friend out to lunch in exchange. It really shouldn’t be a big deal and should take them less than fifteen minutes.
On the other hand, if you have friends with similar interests, you may want to actually have them use your product or service and give an in-depth video testimonial. In this case, since they’re actually benefiting from it, giving them the product or service for free in exchange for fifteen minutes of video shooting is probably a fair trade.
Getting Testimonials from Filmed Events
Finally, the more testimonials you can get from actual customers, the better.
But if most of your customers are from online sales, how are you supposed to get them to give you a video testimonial? While some people try to ask online buyers for testimonials in exchange for bonuses or gifts, it’s pretty rare that someone would actually go through the trouble of setting up a camera themselves, filming a video, encoding it and sending it to you.
Instead, the most effective way to get testimonials from actual customers is usually to get them from an in-person event. Host a seminar or workshop, promote it on your list and get a room full of people who are fans of your work. At the end of the event, offer a bonus to anyone who gives a video testimonial.
Don’t have an extensive list? No problem. Just create a small, 10 to 20-person event by promoting it on sites like Meetup.com and Craigslist.com. Again, at the end of the event, ask people to give you a testimonial. The more enticing the bonus, the better.
As you can tell, getting video testimonials isn’t nearly as challenging as most people make it out to be. You can get instant video testimonials for just $5 from Fiver, you can get them for free from friends, or you can get them from loyal fans by hosting an in-person event. Once you have them, use them on your website, landing pages, and social media posts for maximum impact.