What Is Information Architecture?
Information architecture refers to the practice of labeling, structuring, and organizing the components of a website to enhance findability, functionality, navigation, and user experience. The goal of information architecture optimization is to consider the information needs of your target audience and the products and objectives of your business to ensure visitors to your website can find what they are looking for quickly and with minimal effort.
What Is Taxonomy in Web Design?
In website design, taxonomy refers to a classification system that logically categorizes and organizes the content on a website to make it easier for visitors to navigate the site and find the information they seek. It provides users with relevant content related to what they are already viewing, enhances user experience, and allows search engines to efficiently crawl and index the pages on a site, increasing search engine rankings and brand awareness.
Why Should You Restructure Your Website?
If any of the following circumstances apply to your business, you should consider restructuring your website:
- You are not receiving the results you want or making progress toward your goals.
- Your site is not fully functional.
- Your site provides a poor experience for users, meaning they cannot effectively navigate your site and find the information they are looking for.
- You have a high bounce rate.
- The purpose of your website or marketing campaign has changed.
- The demographics and needs of your target audience have changed.
- Your branding is no longer accurate.
- Your site is not mobile responsive.
- You want to create a new or more comprehensive content strategy.
- Your competitor changed their website, and it decreased your search engine ranking.
- Your site features outdated tools or technology.
Why Does URL Pathing Matter for SEO?
URL pathing improves your SEO by increasing functionality, enhancing user experience, and enhancing your site’s visibility on search engine results pages. A well-designed URL structure is concise, organized, and consistent, features high-value keywords, reduces bounce rate, enhances security, and prioritizes the credibility and trustworthiness of your site.
How Can I Optimize Information Architecture?
Information architecture optimization requires the following steps:
- Define the goals of your business, such as driving traffic or increasing sales.
- Define the goals of the people who will be using your website.
- Analyze the IA of competing brands, such as what information they display, where they display it, whether the site is easy to navigate, and the strengths and weaknesses of their strategy.
- Determine how accurate, helpful, and effective your web content is and whether you should continue to include it on your site.
- Prioritize content and group it into categories based on similarities.
- Create a sitemap and navigation menu.
- Conduct user testing to find out if your redesign works and identify areas for further improvement.