Creative Services at QAT Global works with companies to develop podcasts as part of their marketing efforts. Podcasting is a form of audio content marketing. Podcasts are created and distributed to influence listeners to buy products or services. Although one of the older forms of marketing, there has steadily been more interest in podcasts throughout the years, and it can be an effective way to help brands reach a targeted audience. Podcasts can be informative for listeners while creating a good return on investment for businesses. The Creative Services team helps companies utilize podcasting to generate more traffic, build a loyal community, and increase revenue.