Building Your Persuasion Skillset
When it comes to persuasive marketing, there are a lot of different techniques you can use. Some of them can be much more powerful than others, so it’s essential to do your research before getting started.
If you’re looking to boost your conversions, there are some key areas you’ll want to focus on. Read on to discover some of the best persuasive techniques you can use to increase conversions.
1. The Reject and Retreat Approach
This technique is a great way to convert consumers who aren’t interested in your primary product offering. For example, suppose a potential customer abandons your website without making a purchase. In that case, you could offer them a one-off discount or alert them to similar products at a lower price.
The goal is to get them to make a smaller purchase. The reject and retreat approach can prove incredibly effective when used correctly.
2. Focus on Reciprocity
The reciprocity technique is another effective persuasive technique. Giving your audience something for free can significantly increase the likelihood they’ll buy from you. This is because when we receive a freebie or gift, we automatically feel the need to give back.
Offering free samples or trials of your product can really help to boost the number of conversions you make.
3. Incorporate the Cheerleader Effect
The cheerleader effect is based on the theory that we find people more attractive when they are in a group. The same applies to products. If you see a product grouped in with other similar products, it makes it look more attractive. This is especially true if the product is featured in a round-up review of the top five products on the market.
Try to get your product featured on comparison blogs and lists. You can also group together with non-competitors in your niche. You could offer their eBook as a giveaway, for example. This would boost the value of your own product while also enabling you to collaborate with other businesses. This allows you to help each other to get more traffic.
4. The Scarcity Technique
The scarcity technique is a powerful one. It develops a sense of urgency in the consumer, making them more likely to purchase. You’ll find that most businesses incorporate the scarcity technique into their marketing strategy at some point. Think of one-time-only deals and limited-time discounts.
5. The Shared Value Technique
Another persuasive technique you can adopt is the shared value technique. This includes marketing your brand’s values to those who share them.
If consumers feel like your brand matches their own core values, they’ll be much more likely to buy from you than your competitors. There are numerous ways you can show your values through business, including supporting local charities.
With so many different persuasive techniques out there, it’s hard to know which ones are best to incorporate into the business. If you’re looking to increase conversions, the above methods are some of the best to start with. Whichever techniques you choose to go with, make sure you research them as much as possible before getting started.