Our SEO Audit & Strategy Development Process
We leave no stone unturned when examining your website. We take great pride in our holistic approach, scrutinizing each contributing factor down to a granular level. Through our use of intelligence tools, we can gain comprehensive insights into your industry and its market.
Trusting a business to handle your SEO strategy is no simple task in an industry built upon professional opinions. While it may seem intriguing to opt with a company that promises instant success, these companies often implement nefarious tactics that result in serious long-term consequences. At Creative Services @ QAT Global Interactive, our philosophy takes the long-term view of search success by implementing custom strategies from our search engine optimization audits. These involve tried and true tactics.
Your website is a complicated network of pages consisting of numerous fundamental elements native to your domain and elsewhere on the internet.
Given this, your SEO firm must be able to identify all contributing factors to your digital footprint when conducting an SEO audit and provide a thorough analysis of your current strategy while providing suggestions for future implementation to obtain the success you deserve.
An SEO audit is a process of investigating the quality of your website and how it correlates to your industry’s best practices and other competitors in your space. An SEO audit should examine all aspects of your website, from the UX and design to your organic ranking profile. The audit should aim to recognize gaps in your website and how connecting those gaps can improve your organic profile directly related to goals and revenue growth. The audit should be created as a concise road map with actionable steps and a clear roadmap to improving your organic presence.
The on-page analysis considers several criteria: content quality, URL structure, metadata, user behavior, keywords, design, performance, and other factors. A technical SEO audit grants you insight into your site is doing well and could do much better.
Off-page SEO analysis is the method of finding out what others think of you and discovering the quality of the company you keep. We will look at your inbound links to learn if they are from relevant, high-quality sites. This includes reporting any backlinks that have the potential to cause harm to the website, along with a strategy to remove/disavow them.
Our SEO audit begins with a SWOT analysis of your site based on non-brand organic possibilities. The SWOT analysis identifies your website’s opportunities, strengths, weaknesses, and threats with your organic presence. We base this SWOT analysis on our approach to SEO and what we have defined as the most crucial ranking factors. We believe three primary factors influence SEO. They are technical health, authority, relevance. After reviewing your website’s execution with each of these three pillars, we are at a point to identify where your website’s opportunities, strengths, weaknesses, and threats are. We go through each of the three different ranking factors (technical health, authority, and relevance) and summarize each performance, takeaway, and subsequent action. We can then provide a recommended plan of action with a proposed timeline and budget based on this information.
An SEO audit will cover all of your website’s considerations that could influence your website’s ability to perform in the organic search channel.