Technical Strategy & Roadmapping

Developing the Technology Plan on How to Support Your Business and Products for the Future

Planning the path to success for marketing, websites, and apps with a solid strategy and roadmapping

Technology is at the heart of everything we do in business today. From marketing execution to developing and supporting websites and apps, you need a plan for success. A technology roadmap outlines its technology initiatives, products, services, and strategies. It visualizes how IT will evolve to support the business and its core products. It outlines the “why,” “what,” and “when” of significant IT investments before you start the “how” — the development and implementation work. Technology roadmaps are essential to supporting employees in their work, delighting customers, and growth-oriented innovation.

Technology roadmaps can help organizations understand current needs and predict future needs, making it easier to determine technical requirements. A good roadmap will help you avoid distracting dead ends, and expensive wrong turns.

Key Elements of Technical Roadmapping

Goals

Targets to achieve, such as new features, new products, revenue goals, or growth rates.

Initiatives

Major themes of work, areas of investment, or campaigns that further organizational goals.

Milestones

Essential points of progress.

Dependencies

Anything that may be required to be completed before something else can start or affects progress.

Strategic Roadmapping

At Creative Services @ QAT Global, our roadmaps don’t simply lay out what needs to be done – they provide clarity on timelines, short-term and long-term goals, milestones, resources, and deliverables, making your decision-making process more clearly defined. Each element is clearly identified throughout the roadmapping processs. Align your entire organization around what you want to achieve — so you can focus on delivering the right solutions and messages to get there.

Websites and Apps

We’ll build a detailed roadmap for your WordPress-based website or app that considers your current visitor dynamics, development time, level of effort, and expected return on investment. This includes elements like hosting, plugins, updates, features, etc.

Solution Technology

Solutions need to evolve over time. Make a plan for that evolution. We’ll build a detailed roadmap or your WordPress-based web solution that considers your long and short-term business goals, current capabilities, projected needs, desired improvements, competitive environment, and evolving technology environment. Ideal for answers that start as an MVP or prototype will garner significant user feedback or require regular upgrades with innovative features.

Marketing

We’ll build a detailed marketing technology roadmap that considers your long and short-term business goals, current capabilities, projected needs, desired improvements, competitive environment, and evolving technology environment. This is perfect for startups, small businesses, or those in a high-growth phase. Your marketing technology roadmap will include recommendations for CMS, SEO, email, analytics, social media, CRM, testing, personalization, etc.