Planning the path to success for marketing, websites, and apps with a solid strategy and roadmapping
Technology is at the heart of everything we do in business today. From marketing execution to developing and supporting websites and apps, you need a plan for success. A technology roadmap outlines its technology initiatives, products, services, and strategies. It visualizes how IT will evolve to support the business and its core products. It outlines the “why,” “what,” and “when” of significant IT investments before you start the “how” — the development and implementation work. Technology roadmaps are essential to supporting employees in their work, delighting customers, and growth-oriented innovation.
Technology roadmaps can help organizations understand current needs and predict future needs, making it easier to determine technical requirements. A good roadmap will help you avoid distracting dead ends, and expensive wrong turns.